'Consumers
Who Care’ is
the name being given to 1.5 million New Zealanders who
are part of a growing global trend making buying decisions
based on what a company stands for. [read
more]
Nearly
300,000 Kiwis make a weekly decision to buy based on what
a company stands for.
1.52
million Kiwis agreed that a high level of social and/or environmental
responsibility weighs heavily when deciding what to buy -
1.35 million people will do this despite having to pay more
for ethical products & services.
-
The
`lifestyles of health & sustainability’ (LOHAS) market
which covers health, personal development and sustainable
living is now worth $US208 billion annually in the US
alone.
-
An
Ethical Consumerism Report by the Co-operative Bank estimates
the ethical market in the UK in 2005 was worth
$NZ76 billion – up 11% from the previous year.
-
According
to British market researcher Mintel sales of organic,
free range or Fairtrade foods grew 62% in the
past four years. Ethical food market in the UK now worth ₤5.4
billion.
-
According
to the report the ethical finance market is up 9% to
now being worth ₤11.6 billion; the eco travel/transport
market up 6% to ₤1.8 billion and green home & energy
products up 8% to ₤4.1 billion.
-
New
Zealand’s Fairtrade product sales were up 400% in the
past year and are now worth $4 million annually.
All
three big British supermarkets Tesco, WalMart ASDA, Sainsbury
are ramping up organic food lines and switching to
environmentally friendly practices: Tesco and Sainsbury saw
a 30% jump in organic food sales in the first half of 2006
alone.
In
Australia The Ethical Investment Association reports there
were $A11.98 billion in ethical funds at the end of 2005.
There was a 56% increase in ethically managed funds
in 2006 alone.
Canadian
research company Globescan has found a hardening of green
beliefs in US and UK consumers: 70% of UK consumers thought
everyone needed to do more about climate change; 70% believed
businesses needed to do more; 60% wanted information from
companies at point of sale about this; 57% believed government
should force businesses to change.
“Kimberley has been competently managing my PR for more than seven
years now. Her unbelievable talent with words, her contacts
and her intuition of the industry has proven to be an enormous
asset to my company. She never stops recognising PR opportunities
for us.”
Jenny
Hannah, Jennifer Ann Marketing
Soul
PR | Tel: +64 9 4244218 | Mob: 0273 454570 | Email: kimberley@soulpr.com
PO
Box 485, Whangaparaoa, Auckland 0943 |
